Hospitality marketing & communications
Marketing Strategy
- Identifying the goal to achieve;
- Competitors analysis;
- Determination of strategic direction;
- Marketing tactics/action plan;
- The marketing plan budget related;
Documents to be submitted: Marketing plan/action plan for 6 months
Terms: 60 working days$8,129 (without VAT)Digital communication strategy:
- Identifying the goals and target audiences;
- Determination of communication channels;
- Positioning and identity in each digital channel
- Pointing to the communication language of the brand and tone of voice;
- Visual directions and mood boards;
- Posts examples/ copy examples
- Budget related